MOJO

Website design
Creative studio
UX UI

My Role

I was the UX UI designer of this project. I worked closely with the client, project manager, developers, art director, and additional UX designers. I led this project from inception to execution.

June 23 - Aug 23

Defining the problem

Lack of updated content

Lack of differentation

Limited call-to action

Ineffective presentation of work

Poor user experience

User Research

User questioning was crucial in my investigation into  the design process.  Engaging with various users revealed insights and recurring themes, uncovering common pain points, preferences, and unmet needs.
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This feedback highlighted the importance of intuitive navigation, appealing visuals, and intuitive interface.   

Ultimately, user questioning enriched my conclusions and helped me understand several guidelines: Users are looking for up-to-date, creative designs, and see the content in a clear visual way. I also discovered that users don’t want to read a lot of text and are looking to concise and focused websites.   

Goals

Reach additional clients

Building brand trust: Marketing companies seek to cultivate long-term relationships between their clients and their customers by delivering exceptional experiences, personalized communications, and loyalty-building initiatives that encourage repeat purchases.

Increase brand awareness: In a competitive marketplace, marketing companies strive to help their clients differentiate themselves and maintain a competitive edge by staying informed about industry trends, consumer preferences, and competitor strategies, and adapting their marketing  approaches accordingly.

Solution

MOJO is a creative, informative design website.  The website offers users information about former projects, updated content and differentiation. Emphasizing user experience, I have design a website that is accessible and user friendly. Both users looking for work and looking for a creative studio to work with, can search the website in a convenient way.

Project Page

While working on the wireframes I created various layouts for the project page, in order to provide a scalable solution for multiple projects. Based on the project’s type and content, we chose the best layout for each project.